Masonelle exists to help organisations grow by strengthening the people, culture, and relationships at the heart of the business. We believe performance is a by product of connection: when people feel trusted, valued, and aligned behind a clear purpose, they deliver at their highest level.
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Growth is not just commercial it is cultural. Businesses thrive when leadership is human, communication is open, and teams feel ownership rather than obligation. Our work helps organisations build those conditions from the inside out.
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Rather than delivering reports from the side lines, Masonelle works within the business: understanding its people, how they think, how they connect, and what may be holding them back. We help leaders create environments of clarity and trust, where confidence and accountability can take root.
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Our role is to strengthen the human foundation of the business, so results can scale sustainably not temporarily or through pressure.
About Me
Masonelle was founded by Salar Brock following nearly two decades developing and leading award winning hospitality businesses across the South West and London. My career includes senior leadership roles with Michael Caines, The Rick Stein Group, and The Big Easy, overseeing multi site operations exceeding £40 million in turnover and building high performance teams recognised for culture, service, and commercial delivery.
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Throughout this time, one truth became clear: long term success is always people led. Numbers improve when trust improves. Teams accelerate when they feel connected to purpose. Culture drives performance more reliably than pressure.
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Masonelle was created to bring that belief into consultancy not as distant advisory work, but as a human centred partnership, working alongside leaders to build organisations where people thrive, and growth follows naturally.
What I Do
Every business has a story. I help you define yours.
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I work with owners, boards, and investors to clarify purpose, strengthen positioning, and align strategy with meaningful, measurable goals.
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I also support organisations through mergers, acquisitions, and exit planning, helping to assess readiness, identify opportunities, and manage transitions with clarity and confidence.
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When it’s time to explore an exit, I can help find the right people and solutions connecting businesses with investors or partners who share their values and vision.
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Whether integrating teams, preparing a business for sale, or protecting culture post transaction, my focus is on creating value that lasts and leadership that endures.
Business Development and Growth
I help businesses clarify their purpose, define their customer experience, and align their strategy to deliver meaningful and measurable results.
Operation Excellence
I review structures, processes, and communication to uncover gaps and opportunities, simplifying how teams work and improving performance across all levels.
People and Leadership
I support and mentor leaders to build capability, resilience, and confidence. Together we create cultures that empower people, encourage accountability, and unlock potential.
Customer and Community
I help businesses connect deeply with their audiences transforming customers into ambassadors through care, consistency, and authentic communication.
How I work
I work as part of your business, not apart from it. I take time to listen, observe, and understand what’s happening day to day before identifying what needs attention and why. Together we create a plan that’s realistic, purposeful, and built around your people and your goals.
I stay close throughout supporting, coaching, and challenging where needed to make sure change becomes lasting improvement. My role is to bring clarity, balance, and accountability, while helping you build a culture that’s confident, connected, and commercially strong.
My Ethos
I believe in working with connection, care, and purpose.
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Connection creates trust and loyalty.
Care builds culture and relationships that last.
Purpose gives direction, meaning, and measurable success.
Everything I do is grounded in these three principles.
They guide every decision, every partnership, and every result.
Get in Touch
Ready to take the next step?
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Whether you’re looking for a focused review of your business operations, ongoing project support, tailored leadership mentoring, or a full-scale transformation programme, I'll work closely with you to design an engagement that meets your goals and delivers measurable results. Every partnership begins with a collaborative review to understand your challenges and identify clear, actionable opportunities for growth.